Recycled Acrylic Passes the Eye Test at Target

Challenge

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• Target, one of the world’s top retailers, wanted to test recycled acrylic as a way of evaluating long-term effectiveness within its stores
• The first test was for a wall-mounted sign within Target eye centers, operated by Luxottica

Solution

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• Acrylic Design Associates created signage for 51 locations using Recrylic^® certified recycled acrylic
• Signs were made from clear material, painted white, with clear letters painted dark gray

Results

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• Using non-recycled acrylic for this project would have required about 5 barrels of oil to produce – resulting in 2.5 tons of CO2 emissions
• A full rollout of 1,900 locations would save about 93 tons of CO2 – or the equivalent of taking 20 cars off the road for a full year
• The new signs are not only 100% recycled, but also 100% recyclable, helping create a closed-loop life cycle

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