CASE STUDY

Recycled Acrylic Passes the Eye Test at Target

Challenge

  • Target, one of the world’s top retailers, wanted to test recycled acrylic as a way of evaluating long-term effectiveness within its stores
  • The first test was for a wall-mounted sign within Target eye centers, operated by Luxottica

Solution

  • Acrylic Design Associates created signage for 51 locations using Recrylic® certified recycled acrylic
  • Signs were made from clear material, painted white, with clear letters painted dark gray

Results

  • Using non-recycled acrylic for this project would have required about 5 barrels of oil to produce – resulting in 2.5 tons of CO2 emissions
  • A full rollout of 1,900 locations would save about 93 tons of CO2 – or the equivalent of taking 20 cars off the road for a full year
  • The new signs are not only 100% recycled, but also 100% recyclable, helping create a closed-loop life cycle

Custom illuminated signs; custom unlit signs; recycled acrylic

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