More feet, less footprint: Brooks cuts CO2 with help from Recrylic

Challenge

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• Brooks, one of the world’s top manufacturers of athletic footwear and apparel, was introducing its new line of Ghost Max running shoes
• Certified carbon neutral, Ghost Max shoes help Brooks to meet its sustainability commitments for a healthier planet
• Brooks sought a store display that matched its commitment to eco-friendly solutions

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Solution

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• Recrylic^® developed an innovative display for Ghost Max, evoking the shoes’ cloud-like cushioning
• The displays used certified recycled Recrylic, made from 100% recycled content
• The “cloud” portion of the display was thermo-formed in-house at Recrylic; material was heated and then vacuum-formed to create a cloud-like shape to display a demo shoe
• Printing was handled by Recrylic in-house, matching Brooks’ brand and color standards
• The Recrylic logo was added to the display, highlighting Brooks’ use of sustainable materials

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Results

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• After rapid prototyping and approvals, Recrylic produced 425 displays in a matter of days, and shipped to footwear stores nationwide
• Using Recrylic in place of virgin acrylic helped avoid the use of 38 barrels of petroleum-based products, along with 18 tons of CO2 emissions . . . or the equivalent of taking 3.5 cars off the road for a year

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For a carbon savings estimate on your next project, visit www.recrylic.com/co2.

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